The challenge
Fuel TV needed a way to capture the chaos, speed, and personality of freestyle motocross across global events—often in unpredictable environments with no controlled setups, no retakes, and riders hitting features at full send.
Our approach to the Treatment
We leaned into fast-action shooting, tight handheld work, and real-time adaptability to stay locked on the tricks, crashes, and rider stories.No staging, no resetting—just authentic, on-the-ground cinematography shaped to match FMX’s intensity.
WHAT WE USED TO MAKE IT A REALITY
Every shot was designed to feel raw, immediate, and true to the sport.
High-speed capture for big moments
Tight handheld + shoulder-rig mobility
Fast zooms + long lenses for unpredictability
Gritty, punchy edits to match the culture and energy
16mm film for super slow action shots.
What we delivered and what it meant
A high-energy action series showcasing freestyle motocross across all its disciplines—driven by dynamic camera work and punchy edits that amplified the athletes and their world.
felt authentic, energized, and unmistakably tied to the culture—strengthening the show’s identity and connection with its core fans.
The final visuals helped Fuel TV push FMX to a global audience
Opened doors to sport comunity
Behind the scenes
Raw moments from travels to set that shaped the final frame.
Ready to create
something remarkable
Let's talk about what's possible for your next production
"Not Just Another Video Production Company"